Messaging

Mission

To educate its students and cultivate their capacity for lifelong learning, to foster independent and original research, and to bring the benefits of discovery to the world.

Brand Pillars

Research. World. Excellence. Community.

Those are the words we heard most often when we spoke with faculty, staff, students, alumni, and trustees to develop our logo system in 2013 and were reiterated again when we spoke to constituents in 2022. That’s why the Johns Hopkins identity looks the way it does—with the book representing knowledge and discovery, the globe symbolizing our worldwide reach, and the crest of Lord Baltimore indicating our connection to our community.

Driven by Research

We believe curiosity inspires innovation. That is why year after year we’ve put more money into research than any other U.S. academic institution.

Knowledge for the World

The fabric of our university is woven together from people across the globe and we use that collective knowledge to address our world’s most complex challenges for betterment of our society.

Dedicated to Excellence

At Johns Hopkins, you can explore ideas that interest you, find people who inspire and challenge you, and make discoveries that change your life—and the world.

Commitment to Community

We understand that the continued flourishing of our university depends on the success and vitality of our city. As the city’s largest private employer, we recognize that we have a profound role to play in our shared community.